PRESS RELEASES
Disney and Best Buy Partner With Heartland Truly Moving Pictures For Nine-State, In-Store Promotion
“Chronicles of Narnia,” “Cars,” “Remember the Titans,” “Glory Road” Among 16 Featured Titles
October 9, 2007
Indianapolis, IN – Gaining further recognition that its signature award is steadily becoming a mark of quality for consumers, Heartland Truly Moving Pictures™ has finalized a marketing alliance with the Walt Disney Company and Best Buy™ for a regional promotion of Disney titles which have received the Heartland Truly Moving Picture Award. The promotion will offer a consumer discount on sixteen DVD titles, and will run in nine Midwestern states from October 14 until supplies last, concurrent with this year’s Heartland Film Festival.
Among the animated and live-action movies are classic films such as Cinderella, Peter Pan, Bedknobs and Broomsticks, The Jungle Book, Old Yeller and The Little Mermaid; more recent children’s hits including Toy Story, Toy Story 2, A Bug’s Life, Cars, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, Ice Princess and Bridge to Terabithia; as well as adult-oriented fare such as Remember the Titans, Miracle and Glory Road. The Truly Moving Pictures promotion will be highlighted in Best Buy stores through special displays that will also feature the Truly Moving Picture Award Web address (www.TrulyMovingPictures.org) as well as the dates of the 2007 Heartland Film Festival, which takes place in Indianapolis from October 18-26. The promotion will run in participating Best Buy stores in Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. “We are pleased to partner with two major national retail brands, Disney and Best Buy, in helping audiences to identify high-quality entertainment that they can purchase with confidence,” stated David Slaughter, Vice President and COO of Heartland Truly Moving Pictures. Jeffrey L. Sparks, president and CEO of Heartland Truly Moving Pictures further stated, “It is gratifying that Disney views the Truly Moving Picture Award not as just another industry honor, but as an imprint more akin to a category in itself that serves consumers and movie-goers.” Heartland Truly Moving Pictures, a non-profit organization, seeks to recognize and honor filmmakers whose work explores the human journey by expressing hope and emphasizing the best of the human spirit. Its flagship event, the Heartland Film Festival®, launched in 1991 and runs each October in Indianapolis, screening independent films from around the world. Each year, the Festival awards $200,000 in cash prizes and presents its Crystal Heart Awards to the top-judged submissions. Heartland has awarded more than $1.8 million to support filmmakers during the last 16 years. |
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The organization’s Truly Moving Picture Award was created to honor films released theatrically that align with Heartland’s mission. By bestowing a watermark to honored films, the award allows studios and distributors to inform audiences of a film’s uplifting message and appeal. Heartland is also dedicated to its relationship with the National Collaboration for Youth and its expanding F.I.L.M., “Finding Inspiration in Literature and Movies,” project. For more information, visit www.TrulyMovingPictures.org.
Local/Regional Relations Lisa Dudeck |
National Public Relations Lynda Dorf / Alfred Hopton |